adidas Celebrates With Heavy Labels On The Iconic Superstar

adidas Superstar

In the adidas toolbox, it seems over-branding is the least employed, with most preferring to dress minimal in terms of presentation — some silhouettes even earning iconic status for that reason alone.

But as the Superstar continues with its 50th anniversary celebrations, it’s been navigating a wealth of more out-of-the-box stylings, with DIY constructions and vibrant colors now being accompanied by a collage of labels. Adhered to its base, the wallpaper of all-over graphics covers from front to back stopped only by the shell toe and adjacent overlays; its core motif, which is a relatively standard rectangular logo, stamps atop a wide pile in all sorts of orientations.